We pride ourselves on driving tangible business value out of data for our clients. Whether it's starting with you on the ground floor, or jumping into the deep end of your initiative we help clients through developing and honing meaningful data strategies with business impact, along with the implementation of forward thinking data products & data analytics solutions.
Our client was facing issues with scale and innovation. They had a core business that was growing and a team of key players but sought incremental growth opportunities.
Seeing a need to drive innovation and technology enabled scale within their services business. Our client set out to build a data-driven platform to automate and align all parties involved in their process to a common platform.
Client was build and design working platform prototype and begin the process of taking to market with their existing customer base.
When it came to data strategy, management, and execution, our client was looking for a second set of eyes. Although the client was aware of the problem, they couldn’t close the gap with technology alone. They lacked an actionable playbook and strategy to operationalize their data ambitions.
Build out executive level playbook to address data opportunities and risks, while aligning to organizational data governance committee to drive forward cross-functional data initiatives.
Data silos were broken down leading to operational changes in enhancing business systems and requesting reports. Projects came with significant P&L impact driving incremential inertia into their data strategy plan.
With disparate data sources for operational, financial, and customer data, all with different structures and content, executives, team leaders and individual contributors were all operating on different systems and completely misaligned.
Our goal was to ensure we developed a customized, unique solution to improve their services, business intelligence, and their value for internal and external customers.
After taking the time to understand the core data problems of the client beneath the technology and developing the customized solutions to meet their complex challenges, they began to notice results. As a result of our partnership, they saw improved information access, streamlined reporting and an increase in the overall quality of the data of the organization.
Every company has data. Not every company has a Chief Data Officer. Data oftetimes is a part time job for many. We oftetimes see this manifest differently depending on the role we're working with. You are heard, and we want to hear from you!
Allow your data to give you the brilliant insights to need to get ahead of the competition. How you handle your daily operations to your marketing efforts – every piece of data gives you the ultimate competitive advantage.
As an executive leader, it’s all about the big picture. Your data strategy must be consistent across the organization to ensure every department is aligned, working towards the same goal and accessing unified data.
All to often do projects get escalated with high costs and purposeless urgency. "Didn't we just do something like this?" Cut through the noise, get to the facts.
As you put yourself in your customers’ shoes, how is their experience? Are you sending them outdated, stale, and clunky information without personalization or relevance? Can they consume your data in new or interesting ways?
Your data can provide deep insights to better understanding your current and unseen future streams of revenue.
Aside from it being incredibly inefficient, sifting through multiple datasets trying to uncover which data is accurate, real, and true causes confusion and frustration, with the potential to have serious internal and external consequences.
The question is simple – who owns your data? If you don't know, it's probably you. This is a problem.
How you organize your data is much more than just a classification system – it’s the ability to provide quick, timely across to make for happier customers, leaders and fellow colleagues.
Every piece of data you collect starts to tell a story. Perhaps it’s about a customer’s unique preferences, or maybe it’s related to product performance.
How many tools, teams and databases contain or process the same information for the same customer?
As you uncover each piece of information and patterns emerge, it starts to tell a story. Every department has the ability to rapidly transform and innovate – and it begins with the intelligence and analysis of your data.
Instead of having haphazard departmental analyses throughout your organization, take ownership for the data you truly need and want.
Each company has their own objectives and key results for success – and they often require multiple datasets to get there. This will help to create a culture where data-informed decision making is the norm.
Depending on the specific function of your department, it’s all about the user experience (both internal and external). To keep your employees and retain your clients, you must think about offering the best user experience possible – starting with your data.
As a department leader,it can feel incredibly burdensome to get even the simplest of tasks done. From sending out a marketing email to generating a customer report, sometimes what seems like it should take a few minutes turns into a few months.
At the end of the day, data traverses all industries and problems manifest in similar ways but the outcomes are always nuanced to the particular company.
When it comes to travel – everyone has preferences. As you capture this data, are you capitalizing on those preferences before, during and after the pathway to purchase? For example, you might be able to access their previous booking during their current, real-time booking indicating that the last time they secured this very trip they watched Bravo on your in-flight entertainment service for 2.5 hours. And perhaps, with a little help sorting out data, you could reference it during the checkout process – helping to build your loyalty, while showing them you want to get to know them. With the right data strategy, your first-class experience has finally arrived.
When it comes to renting a car it’s all about customer preferences. Will they need a larger car to accommodate for the family vacation or do they want to test out the latest technology? Are they looking for a luxury car to impress or are they cost-conscious? Do they always book a black car with a moonroof or a red convertible with two-doors?
Or…perhaps it’s time to purchase a new fleet of vehicles, but you don’t know where to start. While you probably have all of this data sitting in a bucket somewhere, you might not be using it to make the best decisions possible when it comes to data intelligence.
Instead of sending unstructured, generic emails without much input, take a few moments to dream about how much more you can accomplish with the right data strategy, framework, and execution. Your customers will become your strongest advocate, and before you know it, will be driving off in a style accommodated to all of their preferences.
Think for a moment just how much data you collect when your customers are booking a flight with your airline. You have baseline data, such as dates of travel, trip duration, nonstop, preferred airport departure, isle/window, etc. And you also have small pieces of information, such as the type of credit card used or how many times they went back to try different dates, that when looked at holistically, might offer deep insights that may have been looked over otherwise.
Imagine a simple scenario: You’re going through your data on one customer. 14 trips last year (11 for business and 3 for leisure), always nonsmoking (with a balcony) and a minimum room service spend of $30. As you start to dig deeper, you find that when they’re traveling for work their room service bill is 1.7x higher on average than when they travel for leisure. That gives you the idea to perform the same analysis on all customers with 10+ stays in a year. You find out that when guests are traveling for work, they spend more. Not everyone in this category is spending more though – so you set up a marketing campaign, run it for one month and see what happens. Eventually, you begin to convert guests and suddenly, through a simple data find have increased your revenue by approximately 2x for this segment. That’s a data strategy at work.
When it comes to travel hospitality, the experience of your guests is crucial. And the amount of data that you can collect is huge. From guest check-ins on social media to how long your guests wait to book their room before their trip, there is a lot of business intelligence to uncover. But sometimes bridging the gap between IT, marketing, sales, finances, and operations can be a huge challenge and then making sense of it can be even harder. Instead of giving customers a brilliant, first-class experience, they’re left with a clunky, challenging system. It’s finally time for that to change. Give your guests an experience they’ll never forget.
Buying a car is a special time. In order to help capture your buyer’s attention, you’ll have to use your data as your competitive advantage. The buyer’s journey can start and end in a variety of touchpoints. While it may begin as a vision for a luxury sedan with high-end technology, it might transform into the need for a new car after an accident, when suddenly safety is now the top priority. As a buyer’s needs shift, your data should be kept up to help manage every consumer touchpoint throughout the sale.
Due to the rapid expansion of online, e-commerce businesses, the state of retail has changed extensively over the past decade. Data strategy, collection, and analysis have become more important than ever to help brands uncover deep insights for a holistic data strategy. Think for a moment of every piece of data you’re able to collect on your customers and how that data can be used to lead to a complete digital transformation of your business in every area.
From in-store to online to loyalty programs, your customer’s experience should be seamless, integrated, and consistent, and it all begins with your data. Data is your lifeblood to a holistic, unified experience to drive brand loyalty, increase revenue, and improve efficiencies in every way. Your data should be architected in a way to promote a single source of truth, so all corporate departments, stores, and online spaces are unified with a single mission for success.
You cannot succeed in business without your customers – and it all begins with the data you collect on them. Everywhere you turn you have a new piece of data that can be captured. From the number of emails they’re opening to the time spent on your website to how quickly you’re able to run reports and solve their problems. How are you monetizing this data outside your internal customers?